Riya Gandhi Brand & Content Strategist

A journalist who learned to make the algorithm care.

Riya Gandhi is a Brand & Content Strategist who started in the newsroom and never lost the instinct for a story. She grows brands through content, translating audience data into work that actually gets watched, shared, and remembered, across formats and platforms.

As a digital journalist at WION, she scripted, edited, and produced multimedia features. That training shapes everything she does now: structure first, hook second, and a relentless eye on whether people are still watching.

Before that, she ran community-led social campaigns at UniFit, audience instincts she later scaled into a 60M-view channel.

Today she works across brand storytelling, organic social growth, paid social, content planning, and performance analytics. Most recently scaling the Clinikally channel to 60M+ views and turning raw retention curves into a repeatable content playbook.

She pairs editorial instinct with quantitative rigour: narrative-building, audience psychology, and a data-first mindset brought to every brief.

Brand Content Strategist & YouTube Manager

• —Drove 82K+ subscriber growth and unlocked YouTube Partner Program (YPP) monetisation through audience-led strategy.
• —Scaled the channel to 60.7M+ views, 23.7M engaged views and 14M unique accounts reached.
• —Generated 317K watch hours and lifted average percentage viewed to 80.3%.
• —Raised long-form retention from 42% to 58% through data-backed content optimisation.
• —Owned content strategy, scripting, production, publishing, SEO and channel analytics end-to-end.

Video Producer

• —Produced branded editorial and founder-led video for India's leading startup media platform across healthtech, fintech and AI.
• —Led on-ground video production at major startup ecosystem events, including founder interviews and live coverage.
• —Researched and scripted content for high-growth startups across BrandLabs and editorial verticals.

Video Journalist

• —Created SEO-driven video covering crypto, Web3 and emerging tech for a fast-growing digital audience.
• —Grew Instagram reach 38% with an audience-first content strategy built on clarity and consistency.
• —Shipped daily explainer and news-led video, building a repeatable system under tight deadlines.

Digital Journalist

• —Produced viral digital content for a 10.5M-subscriber channel, with individual videos reaching 1.6M+ views.
• —Adapted broadcast news into digital-first formats optimised for YouTube and social.
• —Managed publishing workflows, metadata optimisation and audience performance tracking.

Social Media Executive

• —Planned and ran community-led content campaigns across social platforms for a real estate brand.
• —Used engagement and performance data to refine messaging and drive steady audience growth.

The problem

Longform videos opened with a hook but delayed context, so viewers dropped off before they understood the relevance. The traditional hook-first approach wasn't translating into sustained watch time.

The strategy

Introduced TSYS (Tell, Show, Yield, Summarize) to longform scripts: a context-first structure that establishes relevance before the visual hook, so viewers are invested before the narrative momentum begins.

The execution

Rolled TSYS out across 12 new longform scripts against an 8-video baseline: rewrote the openings, briefed on-camera talent and editors on the structure, and reviewed retention curves after every upload to tune the format.

PG Diploma in Multimedia Journalism

Asian College of Journalism

BBA, Bachelor of Business Administration

The NorthCap University